Marketing and communications training
AI marketing training: produce fast, keep your brand
Ads, articles, emails, visuals: generative AI produces in seconds what used to take a morning. In two days, your teams learn to frame it with your editorial rules, to use it across a whole campaign and to measure what changes.
- Duration
- 2 days (14 hours)
- Level
- Intermediate
- Format
- On-site / Remote
- Price excl. VAT
- €3,000 excl. VAT in-house, per group€1,000 excl. VAT open session, per participant
Why this training
The risk is no longer a lack of content
Producing is no longer the difficulty. The risk is interchangeable content that no longer sounds like your company and has to be checked before publication.
The course teaches how to give the tool your positioning and your rules, keep a human review and judge each use on its results.
A brand to protect
Tone, vocabulary, messages: a written framework, given to the tool and checked by a review, avoids generic content.
Controlled personalisation
Adapting a message to a segment takes data: the course specifies which data can go into a tool, and on what terms.
Measuring each campaign
Content produced faster is only useful if it gets at least the same results: production and performance are tracked separately.
Audience and prerequisites
For those who carry the brand and the campaigns
An intermediate course, for teams with the basics of marketing and communications, and some notions of AI.
- Marketing and communications managers
- Communications, content and campaign officers
- SME leaders who run their own communications
Using AI to improve marketing and communications
- Prerequisites
- Marketing and communications basics, some AI knowledge
- Level
- Intermediate
Objectives
What your teams can do after the two days
- 01Write a brand framework the tool can follow
- 02Choose suitable tools for each stage of a campaign
- 03Adapt a message to a segment while respecting data rules
- 04Produce content with AI and check it before publication
- 05Analyse results and decide what to continue
Programme
Five sessions, on your campaigns
Two days, or 14 hours, on-site or remote. In-house, exercises use your brand and your campaigns.
Module 1
AI for brand image
Defining the positioning, tone and editorial rules the tool must follow, then testing the consistency of what it produces.
Module 2
AI tools for marketing campaigns
Assistants and specialised tools to prepare, adapt and track a campaign: what each allows, at what cost.
Module 3
Personalised communication
Adapting a message to a segment, a channel or a stage of the customer journey, with the precautions personal data requires.
Module 4
Content creation with AI
Articles, posts, visuals, materials: from brief to final version, with a review that checks facts and usage rights.
Module 5
Campaign analysis and optimisation
Reading results, testing variants and deciding what to stop: what AI helps analyse, and what remains a judgement.
Practical details
Duration, format and prices
- Duration
- 2 days (14 hours)
- Level
- Intermediate
- Format
- On-site / Remote
- In-house
- €3,000 excl. VATfor a group from the same company
- Open session
- €1,000 excl. VATper participant, inter-company session
In-house, we start from your editorial guidelines, your tools and your current campaigns, so that you leave with a usable brand framework.
All prices are exclusive of VAT.
Funding
Getting the training funded
JustAI's Qualiopi certification gives access to funding from your French skills operator (OPCO). We provide the quote, the detailed programme and the training agreement: the documents your OPCO expects.
OPCO
Your skills operator (Atlas, Opco 2i, Akto, Afdas…) can cover all or part of the training, in-house or in an open session, under the skills development plan. Each OPCO applies its own rules and ceilings.
Payment: what changes on 1 October 2026
At several OPCOs, including Atlas, AKTO and Opco EP, direct payment of the training provider becomes the exception: the company pays the invoice, then claims reimbursement. Check your OPCO's rule before committing to the training.
CPF
This training is not certified, so it is not eligible for the CPF (France's personal training account). The CPF can fund certified training, such as our 4-day programme preparing for the RS No. 6891 certification on producing and reviewing professional content with generative AI, intended for content-production roles and subject to the applicable cap.
We help you put the funding application together: it is part of the service.
OPCO: what changes on 1 October 2026 (in French)Quality
A certified training provider, an engineering firm
Qualiopi Certification
Certified for professional training actions. Certificate valid from 08/07/2024 to 08/06/2027.
View the certificateWe practise what we teach
JustAI is an AI consulting and engineering firm, based in Paris since 2020. We run our own GPU servers in France, serve open-weight models through our own inference APIs and ship custom software to production. Our training draws on that practice.
Our infrastructureFAQ
Your questions about this training
Do we need editorial guidelines to start?
No. If they exist, we start from them; if not, the exercises help set the first rules of tone and vocabulary.
Which tools?
ChatGPT, Claude, Mistral's Vibe or Microsoft Copilot: the techniques are shared. In-house, we work on the tool your company has chosen and on your cases.
Can AI-generated content be used freely?
It depends on the tool, its terms of use and the content produced. The course teaches how to check those terms and keep a review before any publication.
In-house or open session: what is the difference?
In-house (€3,000 excl. VAT for a group from the same company), exercises use your brand and campaigns. In an open session (€1,000 excl. VAT per participant), examples stay generic.
Can the training be funded?
Yes, by your OPCO under the skills development plan: JustAI is Qualiopi-certified. This course is not certified and therefore not eligible for the CPF.
Further reading
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