Sales team training
AI training for sales: better preparation for every sale
Preparing a meeting, qualifying an account, answering a tender, updating the CRM: these tasks take time away from selling. In two days, your teams learn to hand part of them to AI, to review what it produces and to measure what changes.
- Duration
- 2 days (14 hours)
- Level
- Intermediate
- Format
- On-site / Remote
- Price excl. VAT
- €3,000 excl. VAT in-house, per group€1,000 excl. VAT open session, per participant
Why this training
One more tool does not sell more
A salesperson's day quickly fills up with tasks that come before or after the sale. Generative AI can take on some of them, provided you know what to ask and check what it produces.
The relationship remains the salesperson's job. The course teaches how to use AI to arrive better prepared in front of the customer, not how to automate the relationship.
Time for the relationship
Meeting notes, account summaries, meeting preparation, follow-ups: these are the first tasks to hand to AI, always with a review.
Better-handled tenders
Analysing a tender file, identifying requirements, preparing a first draft: a whole module covers this, with the checks it requires.
Measuring from the start
Time saved, conversion rate, sales cycle length: without a baseline, no gain can be proven.
Audience and prerequisites
For those who sell and those who lead them
An intermediate course, for teams that already know sales techniques and have some notions of AI.
- Salespeople, business engineers and account managers
- Sales directors and team leaders
- People in charge of answering tenders
Using AI to improve sales
- Prerequisites
- Sales experience and basic AI knowledge
- Level
- Intermediate
Objectives
What your teams can do after the two days
- 01Place what AI brings to each stage of the sales cycle
- 02Choose suitable tools, taking customer data into account
- 03Prepare a tender response with AI, and check it
- 04Segment a portfolio and adapt the pitch to each target
- 05Measure the effect of these uses on sales results
Programme
Five sessions, on your sales situations
Two days, or 14 hours, on-site or remote. In-house, exercises use your offers and your accounts.
Module 1
What AI brings to the sales process
Where AI fits in the sales cycle, from prospecting to follow-up: what it speeds up, what stays with the salesperson.
Module 2
AI solutions for commercial challenges
General-purpose assistants, AI features in CRMs, specialised tools: what each allows, at what cost, and which customer data can go in.
Module 3
Responding to tenders with AI
Reading a tender file, extracting requirements, preparing an outline and a first draft, then checking every commitment made.
Module 4
Customer segmentation and targeting
Analysing a customer portfolio, building segments and preparing a pitch for each, from your own data.
Module 5
Measuring the impact on performance
Choosing indicators, setting a baseline and tracking effects: time saved, conversion rate, sales cycle length.
Practical details
Duration, format and prices
- Duration
- 2 days (14 hours)
- Level
- Intermediate
- Format
- On-site / Remote
- In-house
- €3,000 excl. VATfor a group from the same company
- Open session
- €1,000 excl. VATper participant, inter-company session
In-house, we start from your offers, your tools and your sales situations.
All prices are exclusive of VAT.
Funding
Getting the training funded
JustAI's Qualiopi certification gives access to funding from your French skills operator (OPCO). We provide the quote, the detailed programme and the training agreement: the documents your OPCO expects.
OPCO
Your skills operator (Atlas, Opco 2i, Akto, Afdas…) can cover all or part of the training, in-house or in an open session, under the skills development plan. Each OPCO applies its own rules and ceilings.
Payment: what changes on 1 October 2026
At several OPCOs, including Atlas, AKTO and Opco EP, direct payment of the training provider becomes the exception: the company pays the invoice, then claims reimbursement. Check your OPCO's rule before committing to the training.
CPF
This training is not certified, so it is not eligible for the CPF (France's personal training account). The CPF can fund certified training, such as our 4-day programme preparing for the RS No. 6891 certification on producing and reviewing professional content with generative AI, intended for content-production roles and subject to the applicable cap.
We help you put the funding application together: it is part of the service.
OPCO: what changes on 1 October 2026 (in French)Quality
A certified training provider, an engineering firm
Qualiopi Certification
Certified for professional training actions. Certificate valid from 08/07/2024 to 08/06/2027.
View the certificateWe practise what we teach
JustAI is an AI consulting and engineering firm, based in Paris since 2020. We run our own GPU servers in France, serve open-weight models through our own inference APIs and ship custom software to production. Our training draws on that practice.
Our infrastructureFAQ
Your questions about this training
Do we need a CRM already?
No. The course covers sales tasks, with or without a CRM. If you have one, we look at what its AI features already allow.
Which tools?
ChatGPT, Claude, Mistral's Vibe or Microsoft Copilot: the techniques are shared. In-house, we work on the tool your company has chosen and on your cases.
Can customer data be used?
It depends on the plan used and its terms. The course teaches how to tell what can go into a tool and what must stay out.
In-house or open session: what is the difference?
In-house (€3,000 excl. VAT for a group from the same company), exercises use your offers and accounts. In an open session (€1,000 excl. VAT per participant), examples stay generic.
Can the training be funded?
Yes, by your OPCO under the skills development plan: JustAI is Qualiopi-certified. This course is not certified and therefore not eligible for the CPF.
Further reading
Related articles
Our articles are published in French.